About Us

At Tiny Souls we believe that what you focus on grows.

Our Story

Back in 2020, Shadi Toloui-Wallace noticed the lack of resources addressing children’s character development and social-emotional learning. As a musician and new mama, Shadi started writing songs and creating content based on fundamental values to share with parents, caregivers and educators. With the help of her husband Jason and his software development skills, the Tiny Souls App was born!

From 2023 on, Tiny Souls broadened its offerings to include children's content and launched learning materials and resources led by a team of childhood development experts. Today we offer an ever-growing course library of tools for fostering children's social-emotional development through our monthly and annual subscriptions, alongside a thriving YouTube presence with our award-winning animated series called Zip and the Tiny Sprouts!

What We Believe

We’re all born good with the potential to grow. And we believe that what you focus on grows. In the same way that a tiny seed will sprout and eventually become a beautiful tree, we can all flourish and make a positive contribution to the world around us. What we all need is a nurturing environment where we feel encouraged, guided, and cared for.

Our Mission

We're on a mission to empower children and their caregivers to grow together. That's why we've created the Tiny Souls learning framework, which empowers caregivers to nurture the goodness within their children and to tend to their own emotional development at the same time. All souls, growing in harmony, together. The future is bright as Tiny Souls continues to provide new products, content, and resources to our community.